{"id":11097,"date":"2021-05-31T10:00:16","date_gmt":"2021-05-31T01:00:16","guid":{"rendered":"https:\/\/dm.bpsinc.jp\/blog\/?p=11097"},"modified":"2026-06-24T18:32:16","modified_gmt":"2026-06-24T09:32:16","slug":"dm%e3%81%ae%e5%8a%b9%e6%9e%9c%e6%b8%ac%e5%ae%9a%e3%82%92%e3%81%99%e3%82%8b%e3%81%ab%e3%81%af%ef%bc%9f%e5%bd%b9%e7%ab%8b%e3%81%a4%e6%8c%87%e6%a8%99%e3%82%84%e5%85%b7%e4%bd%93%e7%9a%84%e3%81%aa%e6%96%b9","status":"publish","type":"post","link":"https:\/\/dm.bpsinc.jp\/blog\/?p=11097","title":{"rendered":"DM\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u306b\u306f\uff1f\u5f79\u7acb\u3064\u6307\u6a19\u3084\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<p>DM\u3092\u767a\u9001\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u81ea\u793e\u304c\u6c42\u3081\u308b\u52b9\u679c\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u304d\u3061\u3093\u3068\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002DM\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u969b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3092\u53c2\u8003\u306b\u3067\u304d\u307e\u3059\u3002\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3082\u3055\u307e\u3056\u307e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3066\u3089\u308c\u308b\u6307\u6a19\u3068\u3068\u3082\u306b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002DM\u306e\u52b9\u679c\u3092\u6b63\u3057\u304f\u6e2c\u308b\u305f\u3081\u306b\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>DM\u306e\u52b9\u679c\u3084\u5fc5\u8981\u6027<\/h2>\n<p>DM\u3067\u4fc3\u305b\u308b\u884c\u52d5\u3068\u3057\u3066\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3060\u3051\u3067\u306a\u304f\u3001\u8cc7\u6599\u8acb\u6c42\u3084\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3082\u3042\u308a\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u52b9\u679c\u7684\u306a\u8a34\u6c42\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u518d\u3073\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u50cd\u304d\u304b\u3051\u307e\u3059\u3002\u898b\u8fbc\u307f\u5ba2\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u4f1d\u3048\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\uff1a<a href=\"https:\/\/dm.bpsinc.jp\/blog\/?p=11002\">DM\u306e\u55b6\u696d\u52b9\u679c\u3068\u306f\uff1f\u5b9f\u614b\u8abf\u67fb\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u30fb\u6ce8\u610f\u70b9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01<\/p>\n<h2>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u524d\u306b\u628a\u63e1\u3057\u3066\u304a\u304d\u305f\u3044\u6570\u5024<\/h2>\n<p>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3059\u308b\u5834\u5408\u3001\u3042\u3089\u304b\u3058\u3081\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044\u6570\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u7dcfDM\u8cbb<\/h3>\n<p>\u7dcfDM\u8cbb\u3068\u306f\u3001<strong>DM\u3092\u767a\u884c\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u8cbb\u7528\u306e\u7dcf\u5408\u8a08<\/strong>\u3067\u3059\u3002DM\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u3046\u3048\u3067\u306f\u3001\u30b3\u30b9\u30c8\u3082\u91cd\u8981\u306a\u6307\u6a19\u306e\u3072\u3068\u3064\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7dcfDM\u8cbb\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u5236\u4f5c\u8cbb+\u5370\u5237\u8cbb+\u767a\u9001\u6e96\u5099\u4f5c\u696d\u8cbb+\u914d\u9001\u8cbb<\/strong>\u300d\u3067\u3059\u3002\u81ea\u793e\u3067\u5236\u4f5c\u3059\u308b\u5834\u5408\u3001\u4eba\u4ef6\u8cbb\u3092\u52a0\u7b97\u3059\u308b\u306e\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>DM\u306e\u5370\u5237\uff5e\u767a\u9001\u8cbb\u306e\u53c2\u8003\uff1a<a href=\"https:\/\/dm.bpsinc.jp\/products\/index.html\">DM\u8a3a\u65ad\u306e\u5546\u54c1\u4e00\u89a7<\/a><\/p>\n<p>\u95a2\u9023\uff1a<a href=\"https:\/\/dm.bpsinc.jp\/blog\/?p=11298\">\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u306e\u9001\u4ed8\u6599\u91d1\u3068\u306f\uff5c\u30b3\u30b9\u30c8\u524a\u6e1b\u306e\u30b3\u30c4\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><\/p>\n<h3>LTV<\/h3>\n<p>LTV\u3068\u306f\u3001<strong>\u9867\u5ba21\u4eba\u304c\u751f\u6daf\u3067\u81ea\u793e\u306b\u4e0e\u3048\u308b\u4fa1\u5024<\/strong>\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002LTV \u306f\u300cLife Time Value\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8a00\u8449\u3067\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8868\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>LTV\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u5e74\u9593\u306e\u7dcf\u7c97\u5229\u76ca\u00f7\u5e74\u9593\u306e\u7dcf\u65b0\u898f\u9867\u5ba2\u6570<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<h3>BEP<\/h3>\n<p>BEP\u3068\u306f\u3001<strong>DM\u3092\u767a\u884c\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3059\u308b\u306b\u306f\u6700\u4f4e\u4f55\u4ef6\u53d7\u6ce8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b<\/strong>\u8868\u3057\u3066\u3044\u307e\u3059\u3002BEP\u3068\u306f\u300cBreak Even Point\u300d\u306e\u7565\u3067\u3042\u308a\u3001\u300c\u640d\u76ca\u5206\u5c90\u70b9\u300d\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>BEP\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u7dcfDM\u8cbb\u00f7\u7c97\u5229\u5358\u4fa1<\/strong>\u300d\u3067\u3059\u3002<br \/>\n<\/a><\/p>\n<div class=\"dm-service-box\">\n<div class=\"dm-box-title\">\u9762\u5012\u306a\u4f5c\u696d\u3001\u5b89\u304f\u4e38\u6295\u3052\u3057\u307e\u305b\u3093\u304b\uff1f<\/div>\n<div class=\"dm-box-body\">\n<div class=\"dm-box-text-col\" style=\"flex: 1; width: 100%;\">\n<h4 class=\"dm-box-heading\">\u696d\u754c\u6700\u5b89\u7d1a\uff01DM\u767a\u9001\u4ee3\u884c\u30b5\u30fc\u30d3\u30b9<\/h4>\n<div class=\"dm-box-mid-image\" style=\"margin-bottom: 20px;\"><img decoding=\"async\" style=\"width: 100%; height: auto; display: block; border: 1px solid #ddd;\" src=\"https:\/\/dm.bpsinc.jp\/blog\/wp-content\/uploads\/2021\/07\/4774116_m_optimized-e1627282600221.jpg\" alt=\"DM\u5236\u4f5c\u98a8\u666f\" \/><\/div>\n<div class=\"dm-box-highlight\">\u5b8c\u74a7\u306a\u30de\u30ca\u30fc\u3068\u5b9b\u540d\u30c1\u30a7\u30c3\u30af\u3092\u81ea\u793e\u3067\u3084\u308b\u306e\u306f\u3001\u6642\u9593\u3082\u624b\u9593\u3082\u304b\u304b\u308a\u307e\u3059\u3002<br \/>\n\u5b9b\u540d\u30ea\u30b9\u30c8\u306e\u3054\u7528\u610f\u304c\u3042\u308c\u3070\u3001\u767a\u9001\u3059\u308b\u3060\u3051\u3067\u3082\u5f0a\u793e\u3092\u901a\u3057\u305f\u65b9\u304c\u304a\u5f97\uff01<\/div>\n<p class=\"dm-box-description\"><a href=\"https:\/\/dm.bpsinc.jp\/\" target=\"_blank\" rel=\"noopener\"><strong>\u683c\u5b89DM\u767a\u9001\u4ee3\u884c\u300cDM\u8a3a\u65ad\u300d<\/strong><\/a>\u306a\u3089\u3001\u30c7\u30b6\u30a4\u30f3\uff5e\u5370\u5237\uff5e\u5c01\u5165\uff5e\u767a\u9001\u307e\u3067\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u4e38\u6295\u3052OK\uff01\u5f53\u65e5\u767a\u9001\u306a\u3069\u306e\u7279\u6025\u5bfe\u5fdc\u306b\u3082100%\u793e\u5185\u5bfe\u5fdc\u3067\u67d4\u8edf\u306b\u304a\u5fdc\u3048\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u2714 \u6700\u5b89\u4fdd\u969c<\/strong><br \/>\n<strong>\u2714 \u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u5168\u5bfe\u5fdc<\/strong><br \/>\n<strong>\u2714 \u8868\u793a\u3059\u3079\u3066\u30b3\u30df\u30b3\u30df\u4fa1\u683c<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"dm-box-footer\">\n<p class=\"dm-box-subtext\">\uff3c \u8cc7\u6599\u8acb\u6c42\u3082\u304a\u6c17\u8efd\u306b \uff0f<\/p>\n<div class=\"dm-cta-container\"><a class=\"dm-cta-button\" href=\"https:\/\/dm.bpsinc.jp\/inquiry\/\"><br \/>\n<span class=\"dm-cta-icon\">\ud83d\udcc4\ud83d\udd0d<\/span><br \/>\n<span class=\"dm-cta-text\">\u6700\u5b89\u4fdd\u969c\uff01DM\u8a3a\u65ad\u306e\u898b\u7a4d\u308a\u3092\u53d6\u308b<\/span><br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<h2>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306b\u5f79\u7acb\u3064\u6307\u6a19<\/h2>\n<p>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3064\u6307\u6a19\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u6307\u6a19\u306e\u7a2e\u985e\u3068\u305d\u308c\u305e\u308c\u304c\u8868\u3057\u3066\u3044\u308b\u5185\u5bb9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u53cd\u97ff\u7387<\/h3>\n<p>\u53cd\u97ff\u7387\u3068\u306f\u3001<strong>DM\u3092\u9001\u4ed8\u3057\u305f\u76f8\u624b\u306e\u306a\u304b\u3067\u81ea\u793e\u304c\u610f\u56f3\u3059\u308b\u884c\u52d5\u3092\u4fc3\u305b\u305f\u4eba\u6570\u306e\u5272\u5408<\/strong>\u3067\u3059\u3002DM\u3067\u4fc3\u305b\u308b\u884c\u52d5\u3068\u3057\u3066\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u56de\u7b54\u3001\u554f\u3044\u5408\u308f\u305b\u3001\u8cc7\u6599\u8acb\u6c42\u3001\u898b\u7a4d\u3082\u308a\u306e\u4f9d\u983c\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u53cd\u97ff\u7387\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u53cd\u5fdc\u304c\u3042\u3063\u305f\u4ef6\u6570\u00f7\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u3063\u305f\u7dcf\u6570\u00d7100<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<h3>F2\u8ee2\u63db\u7387<\/h3>\n<p>F2\u8ee2\u63db\u3068\u306f\u3001<strong>\u521d\u56de\u8cfc\u5165\u3092\u3057\u305f\u9867\u5ba2\u304c2\u56de\u76ee\u306e\u8cfc\u5165\u306b\u3044\u305f\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002F2\u8ee2\u63db\u306f\u3001\u5f15\u304d\u4e0a\u3052\u3068\u3082\u3088\u3070\u308c\u307e\u3059\u3002F2\u8ee2\u63db\u7387\u306f\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304c\u524d\u63d0\u3068\u306a\u3063\u3066\u3044\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>F2\u8ee2\u63db\u7387\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>2\u56de\u76ee\u306e\u6ce8\u6587\u4ef6\u6570\u00f7\u521d\u56de\u306e\u6ce8\u6587\u4ef6\u6570\u00d7100<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<h3>CVR<\/h3>\n<p>CVR\u3068\u306f\u3001<strong>\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u7d04\u306b\u3044\u305f\u3063\u305f\u4eba\u6570\u306e\u5272\u5408<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002\u300cConversion Rate\u300d\u3092\u7565\u3057\u3066CVR\u3068\u3088\u3070\u308c\u3066\u304a\u308a\u3001\u65e5\u672c\u8a9e\u3067\u306f\u8ee2\u63db\u7387\u3068\u8868\u73fe\u3055\u308c\u307e\u3059\u3002\u300cConversion\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u300d\u3068\u306f\u3001\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u7d04\u306a\u3069\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>CVR\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4ef6\u6570\u00f7DM\u767a\u9001\u6570\u00d7100<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<h2>DM\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u6e2c\u5b9a\u306e\u305f\u3081\u306e\u6307\u6a19<\/h2>\n<p>DM\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>CPO<\/h3>\n<p>CPO\u3068\u306f\u300cCost par Order\u300d\u306e\u7565\u3067\u3001<strong>1\u4ef6\u53d7\u6ce8\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u7372\u5f97\u5358\u4fa1<\/strong>\u306e\u3053\u3068\u3067\u3001\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u7dcfDM\u8cbb\u00f7\u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570<\/strong>\u300d\u3002<\/p>\n<p>CPO\u304c\u4f4e\u3044\u307b\u3069\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u3082\u3068\u3082\u3068\u4f4e\u4fa1\u683c\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306fCPO\u304c\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044\u3067\u3059\u304c\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u30a2\u30c3\u30d7\u3084\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u76ee\u6307\u305b\u3070\u6570\u5024\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u5b9a\u671fCPO<\/h3>\n<p>\u5b9a\u671fCPO\u3068\u306f\u3001<strong>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3044\u305f\u308b\u6ce8\u6587\u30921\u4ef6\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u5358\u4fa1<\/strong>\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u7dcfDM\u8cbb\u00f7\u30ea\u30d4\u30fc\u30c8\u6ce8\u6587\u4ef6\u6570<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u304c\u524d\u63d0\u3068\u306a\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6271\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u307b\u304b\u306e\u6307\u6a19\u3068\u3042\u308f\u305b\u3066\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u5b9a\u671fCPO\u306f\u30ea\u30d4\u30fc\u30bf\u30fc\u7372\u5f97\u5358\u4fa1\u3068\u3082\u8868\u73fe\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>CPR<\/h3>\n<p>CPR\u3068\u306f\u3001<strong>DM\u306e\u9001\u4ed8\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u30921\u4ef6\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8<\/strong>\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002CPR\u306f\u300cCost Per Response\u300d\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u305f\u8868\u73fe\u3067\u3059\u3002\u65e5\u672c\u8a9e\u3067\u8868\u3059\u3068\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u5358\u4fa1\u3068\u306a\u308a\u3001CPI\uff08Cost Per Inquiry\uff09\u3068\u3088\u3070\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>CPR\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\u7dcfDM\u8cbb\u00f7\u30ec\u30b9\u30dd\u30f3\u30b9\u4ef6\u6570<\/strong>\u300d\u3067\u3059\u3002<\/p>\n<h3>ROI<\/h3>\n<p>ROI\u306f\u3001<strong>DM\u3092\u9001\u4ed8\u3059\u308b\u305f\u3081\u306b\u8cbb\u3084\u3057\u305f\u30b3\u30b9\u30c8\u304b\u3089\u3069\u306e\u7a0b\u5ea6\u306e\u5229\u76ca\u3092\u751f\u307f\u51fa\u305b\u305f\u304b<\/strong>\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u300cReturn On Investment\u300d\u306e\u3053\u3068\u3067\u3001\u65e5\u672c\u8a9e\u3067\u306f\u6295\u8cc7\u5bfe\u52b9\u679c\u3068\u8868\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>ROI\u306e\u8a08\u7b97\u5f0f\u306f\u300c<strong>\uff08\u7dcf\u7c97\u5229\u76ca\uff0d\u7dcfDM\u8cbb\uff09\u00f7\u7dcfDM\u8cbb\u00d7100<\/strong>\u300d\u3067\u3059\u3002\u6570\u5024\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308c\u3070\u8d64\u5b57\u3067\u3059\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u306b\u3088\u308a\u9ed2\u5b57\u3092\u898b\u8fbc\u3081\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3069\u306e\u3088\u3046\u306b\u884c\u3048\u3070\u3044\u3044\uff1f<\/h2>\n<p>DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u306b\u306f\u3055\u307e\u3056\u307e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001DM\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u3068\u308b<\/h3>\n<p>DM\u3092\u9001\u4ed8\u3057\u305f\u76f8\u624b\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u3068\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u7533\u3057\u8fbc\u307f\u7528\u7d19\u3084\u7533\u3057\u8fbc\u307f\u30d5\u30a9\u30fc\u30e0\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u6b04\u3092\u8a2d\u3051\u3001<strong>\u3069\u306e\u3088\u3046\u306a\u304d\u3063\u304b\u3051\u306b\u3088\u308a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u3044\u305f\u3063\u305f\u306e\u304b<\/strong>\u8a18\u8f09\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u9078\u629e\u80a2\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u300cDM\u300d\u3092\u76db\u308a\u8fbc\u3081\u3070\u3001DM\u3092\u307f\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u3082\u3063\u305f\u4eba\u304c\u3069\u308c\u304f\u3089\u3044\u3044\u308b\u304b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u76f4\u63a5\u53cd\u5fdc\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001<strong>\u96fb\u8a71\u3084\u5bfe\u9762\u3067DM\u3092\u78ba\u8a8d\u3057\u305f\u304b\u8cea\u554f<\/strong>\u3059\u308b\u306e\u3082\u3072\u3068\u3064\u306e\u624b\u3067\u3059\u3002\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u5c5e\u6027\u3082\u542b\u3081\u3066\u7d30\u304b\u3044\u60c5\u5831\u3092\u5f97\u3089\u308c\u307e\u3059\u3002\u76f4\u63a5\u8cea\u554f\u3059\u308b\u3060\u3051\u3067\u3042\u308a\u3001\u8907\u96d1\u306a\u6e96\u5099\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6b63\u78ba\u306b\u60c5\u5831\u3092\u96c6\u3081\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u306f\u8cea\u554f\u3059\u308b\u62c5\u5f53\u8005\u6b21\u7b2c\u3067\u3042\u308b\u305f\u3081\u3001\u6f0f\u308c\u304c\u751f\u3058\u308b\u6050\u308c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30af\u30fc\u30dd\u30f3\u3092\u3064\u3051\u308b<\/h3>\n<p>DM\u306b\u30af\u30fc\u30dd\u30f3\u3092\u3064\u3051\u308c\u3070\u3001\u3088\u308a\u7740\u5b9f\u306b\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002DM\u3068\u3057\u3066\u9001\u4ed8\u3059\u308b\u30cf\u30ac\u30ad\u3084\u5c01\u7b52\u306a\u3069\u306b\u30af\u30fc\u30dd\u30f3\u3092\u3064\u3051\u3001<strong>\u30af\u30fc\u30dd\u30f3\u3092\u6301\u53c2\u3057\u305f\u4eba\u9650\u5b9a\u306e\u5272\u5f15\u7279\u5178\u3084\u30d7\u30ec\u30bc\u30f3\u30c8<\/strong>\u3092\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001DM\u306e\u52b9\u679c\u3092\u3088\u308a\u6b63\u78ba\u306b\u8fd1\u304f\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304b\u3089\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u3092\u53d7\u3051\u4ed8\u3051\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u5165\u529b\u3055\u305b\u308b\u3068\u30b9\u30e0\u30fc\u30ba\u3067\u3059\u3002<\/p>\n<p>\u95a2\u9023\uff1a<a href=\"https:\/\/dm.bpsinc.jp\/blog\/?p=11262\">DM\u3067\u30af\u30fc\u30dd\u30f3\u3092\u9001\u308d\u3046\uff01\u30af\u30fc\u30dd\u30f3\u306e\u610f\u7fa9\u3084\u9b45\u529b\u7684\u306a\u30af\u30fc\u30dd\u30f3\u9001\u4ed8\u65b9\u6cd5\u3068\u306f\uff1f<\/a><\/p>\n<h3>\u7533\u3057\u8fbc\u307f\u756a\u53f7\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>DM\u304b\u3089\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u306b\u3044\u305f\u3063\u305f\u4eba\u3092\u7279\u5b9a\u3059\u308b\u306b\u306f\u3001<strong>\u7533\u3057\u8fbc\u307f\u756a\u53f7\u3084\u30ab\u30bf\u30ed\u30b0\u756a\u53f7<\/strong>\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002DM\u9650\u5b9a\u306e\u756a\u53f7\u3092\u6c7a\u3081\u3066\u304a\u3051\u3070\u3001\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u3092\u3059\u308b\u969b\u306b\u756a\u53f7\u3092\u7533\u544a\u3057\u3066\u3082\u3089\u3046\u3068\u7c21\u5358\u306b\u52b9\u679c\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5185\u5bb9\u3001\u90f5\u4fbf\u7269\u306e\u7a2e\u985e\u3001\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u306b\u5fdc\u3058\u3066\u756a\u53f7\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u3088\u308a\u7d30\u304b\u3044\u52b9\u679c\u6e2c\u5b9a\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>URL\u3084QR\u30b3\u30fc\u30c9\u3092\u8a18\u8f09\u3059\u308b<\/h3>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u7d4c\u7531\u3057\u3066\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u3092\u53d7\u3051\u4ed8\u3051\u3066\u3044\u308b\u5834\u5408\u3001<strong>\u5c02\u7528\u306eURL\u3084QR\u30b3\u30fc\u30c9<\/strong>\u3092\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u3089\u3092\u7d4c\u7531\u3057\u3066\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u3089\u3046\u3068\u3001DM\u304b\u3089\u8cfc\u5165\u3084\u7533\u3057\u8fbc\u307f\u306b\u3044\u305f\u3063\u305f\u4eba\u3092\u81ea\u52d5\u7684\u306b\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>DM\u306b\u5c02\u7528\u306eURL\u3084QR\u30b3\u30fc\u30c9\u306e\u307f\u3092\u63b2\u8f09\u3059\u308c\u3070\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u52b9\u679c\u6e2c\u5b9a\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\uff1a<a href=\"https:\/\/dm.bpsinc.jp\/blog\/?p=11002\">DM\u306e\u55b6\u696d\u52b9\u679c\u3068\u306f\uff1f\u5b9f\u614b\u8abf\u67fb\u304b\u3089\u30e1\u30ea\u30c3\u30c8\u30fb\u6ce8\u610f\u70b9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac\uff01<\/a><\/p>\n<h2>DM\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>DM\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u70b9\u306b\u6c17\u3092\u3064\u3051\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3080<\/h3>\n<p>\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u8e0f\u307e\u3048\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u3046\u3048\u3067DM\u3092\u9001\u4ed8\u3057\u307e\u3057\u3087\u3046\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u5b9a\u3081\u306a\u3044\u3068\u3001\u53d7\u3051\u53d6\u308a\u624b\u306b\u523a\u3055\u308b\u8a34\u6c42\u306f\u96e3\u3057\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u3067\u4fdd\u6709\u3057\u3066\u3044\u308b\u65e2\u5b58\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u9867\u5ba2\u30ea\u30b9\u30c8\u3092\u3082\u3068\u306b\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u6027\u3092\u5206\u985e\u3057\u3066\u3082\u3063\u3068\u3082\u52b9\u679c\u304c\u3042\u308a\u305d\u3046\u306a\u76f8\u624b\u3078DM\u3092\u9001\u4ed8\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\uff1a<a 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